Opportunities
Introduction to Opportunities
In this tutorial you will learn how to create and work with opportunities.
Opportunities are objects that help capture and evaluate potential areas for product development. They can be created manually by the user, or generated from feedback insights.
Generating opportunities
Generating from Insights
Insights from feedback items can be escalated to opportunities with the 'Generate' → 'Opportunity' button.
The insight will transform into a new opportunity (described in detail below).
Generating manually
To create an opportunity manually, click the + button and select Opportunity from the list:
Assign the opportunity to your team and click the creation button to proceed:
Working with opportunities
Qualification properties
Each opportunity has a unique set of properties, allowing you to qualify it on the opportunity map and decide whether it's worth working on immediately, or should it wait for a better time.
Property | Description |
|---|---|
👤 Importance | How crucial is this for the customer? |
🔘 Current satisfaction | How happy is the customer with what they have now? |
📊 Opportunity score | Calculated from Importance vs Satisfaction on 0-20 scale. The higher the score, the better the chance for valuable improvement. |
🕙 Effort | How much time and money can this cost? |
📈 Revenue impact | How much money the solution will yield / help save? |
☑️ Rationale | Why are we doing this from business perspective? |
🗂 Customer segments | What market segment does the customer occupy? |
You can read more about rationale, effort and revenue impact in our blog post.
Browsing and mapping
Once your opportunity list grows, the next step is to determine which one will be the most beneficial to you and your client. You can do this on the opportunity list view.
Timebook lets you display and arrange opportunities in three basic views:
2D chart
The 2D chart is the most visual of the basic views.
- Opportunities are arranged on X&Y axes
- Each circle represents an opportunity; circles with digits represent their total number
- The default setting is Importance vs Satisfaction (Y). In this case, the most valuable opportunities are located in the top-right part of the chart.
- You can drag the opportunities across the board to change their qualification value.
Table view
The table view is the most flexible, allowing you to display or hide specific fields with the 'Manage view' settings.
List view
This is the default view in which data is filtered, grouped, and sorted on a list of items.
Statuses
The status of an opportunity field helps define its current state according to the Product Discovery workflow:
- Draft – the opportunity has just been generated and/or no one has started working on it yet
- Identified – the opportunity has been qualified and is waiting for its turn (does not match current goals / priority is too low)
- In discovery – the team is working on the solution to the opportunity
- In delivery – the team is introducing the solution to the opportunity (usually as a dedicated work project)
- Addressed – the solution has been introduced and the problem succesfully resolved
- Declined – the team has decided not to work on this opportunity
Statuses configuration in team settings
Updated on: 01/10/2025
Thank you!