Insights
Introduction to Insights
In this tutorial, you will learn how to generate and qualify insights from customer feedback.
Insights are key observations and finding distilled from customer feedback such as interviews. Instead of analyzing the feedback manually which can be very time-consuming, Timebook equips you with a powerful AI engine which captures and prints the key points in just a couple of minutes.
Data entry points
Timebook provides three entry points for customer feedback:
Each item is available from the top navigation bar of a team:
Generating insights
Insights are generated with from feedback items with a designated button. Below you can find the location for each type of feedback data.
Interviews
Surveys
Feedback tickets
Once you click the generation button, Timebook will need a minute or two to analyze the data and compose the insight list. You can close the window and continue to work in other areas of Timebook – you'll receive a notification when everything's ready.
Browsing insights
All generated insights can be browsed from the Insights tab of your team.
You can use the 'Manage view' tab to group and filter insights to your liking. For example, grouping by source will split them to blocks depending on the type of feedback they were created from (interviews, tickets, surveys, unassigned).
Qualifying insights
Each insight needs to be manually qualified as valid or invalid before you can further work on it.
- accepted (👍) insights can be transformed into opportunities, dedicated objects designed to highlight areas for improvement and innovation
- rejected (👎) insights stay on the list in case you'd like to pick them up later on
In the example below, you can see one accepted and one rejected insight
Updated on: 01/10/2025
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